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Our Core Values and Beliefs

  • We honor our fiduciary standards and at all times and put our clients’ needs before our own.
  • The perspective of the client is the lens through which every decision is viewed in running our business.
  • We have a duty to save investors from those who would speculate and gamble with their life savings.  We will lead a movement in our community toward this worthwhile cause.
  • Our clients deserve our best effort, attitude and execution every day.
  • Trust and respect are earned, not given.
  • We will always do what is right regardless of the cost.
  • We strive to honor God in all that we do.
  • “All successful investing is goal oriented and therefore planning driven.  People with a plan, a strategy and an investment policy succeed financially.  Those chasing performance as a substitute for planning rarely succeed.”  -  Andrew Perri
  • “Asset allocation is responsible for over 90% of the variability of returns over time.” Source: Ibbotson and Brinson Studies
  • “Market timing does not work.”  - Source: Peter Lynch, One Up on Wall Street. Market timing is an attempt to alter the mix of assets based on a prediction of the future. Because the future is random and unpredictable, market timing is a flawed idea and strategy. As such, we will never attempt to market time at Pinnacle Wealth.  
  • Investor behavior is the dominant determinate in long term equity returns. For this reason, we only accept clients who are committed to advancing their own fiscal literacy by attending our investment forums and by engaging in our coaching process. “You can’t go to the gym once or twice a year and be physically fit. The same law applies to minding your money." 
  • We eliminate conflicts of interest by removing commissions on all securities accounts. We are a “fee only” investment fiduciary advisor.
  • Free markets work. Capitalism and equities are the greatest long-term wealth creation tools known to mankind.
  • Stock picking, market timing and track record investing are forms of speculating and gambling and in no way are to be confused with prudent long term investing.
  • We believe in an academically sound, Nobel Prize winning modern portfolio theory to achieve the greatest returns for the amount of risk an investor is willing to take.  This theory is built into each plan and portfolio.
  • We believe in True- Diversification. This entails following the “Endowment–Model” approach to building investment portfolios.
  • Simply put-we believe, STRATEGY MATTERS-

-Andrew Perri